Product Launch Formula Review and Bonuses 2023

What is Product Launch Formula?

Disclaimer: Before you go any further, you need to know that I'm an affiliate partner of PLF and if you buy from any link on this page I'll earn a commission with no additional cost to you. However, this doesn't affect my opinion of a course that has helped me launch many products.

PLF is a training course from Jeff Walker with many resources, checklists, and templates. The teaching is in the form of video lessons which you can download or watch online, in addition to downloadable audio and transcripts of each lesson...

The course teaches you how to launch your product, service, program, book or anything you want to launch.

You should consider buying this program if you are a coach, a digital product owner (or planning to launch one,) an entrepreneur who wants to launch your business, an author who wants to launch your book in a successful way or a professional service provider who wants to launch your service in a way that gets you many clients.

PLF is not a get-rich-quick scam. It needs you to commit to the system and put the work and effort needed to make it happen. You have a proven way that thousands of launches have used and still using today, but it won't work without you! So if you are not ready to commit, don't buy it!

What Do You Get As A Member?

PLF consists of 9 modules, bonuses, tools, and resources...

1. The Modules

Module 1 - Your Launch Foundation

This module teaches the core elements that you need to learn before you proceed. You'll learn the 5 types of launches and when to use each one of them, the sideways sales letter (the famous launch sequence you see everywhere,) positioning, storytelling, and psychological triggers that make people buy when you launch. Learning all these elements will put you ahead of 90% of business owners and will pave the way to a highly successful launch.

Module 2 - Your Launch Plan

The second module is all about creating your launch plan to make everything ready for your launch success. You'll learn how to find your niche (if you don't have one already,) how to know your ideal customer avatar, the assets you need to consider, and the goals of the launch. You'll also learn how to build a list or warm an already present cold list. Putting this plan into action helps you to keep control over the entire launch process knowing where you are going instead of going blindly with the current.

Module 3 - Pre-Prelaunch

Combined with the Prelaunch module, this is the core of the product launch formula. This is all about setting the ground before the big launch. It helps you find out what the market needs, refine your offer and your message, and build the buzz before you launch. So when you launch people are already excited about whatever you are offering.

Module 4 - Prelaunch Content

The prelaunch content helps to inform your audience about the opportunity, the transformation, and the experience they will get when they buy your offer. You'll learn how to create all the pieces of the prelaunch, how to get people onto your launch list, and what and when to mail during the prelaunch period.

Module 5 - Open Cart

The day you will start seeing results is the most exciting day! This is when you start making money. Here you'll learn how to communicate with your audience during the open cart period, how to create your selling message and more in-depth about the sales video and sales page.

Module 6 - Internal And Seed Launches

These 2 types of launches are critical to master before moving on to more advanced launch types. So the previous modules were general to all launches, from this module, Jeff is going more deeply into the specific types of launches. You'll learn when to use each launch type, how to plan and execute each one of them.

Module 7 - The Joint Venture Launch

Joint Ventures (JVs) or affiliates are the cornerstones of the BIG million-dollar launches you see online. But you need to have numbers and results from the internal launch to convince JVs to partner with you to promote your launch. This module teaches you how to do these types of launches. You'll watch some case studies of successful JV launches.

Module 8 - The Evergreen Launch

After the end of the launch period, you'll learn to take all the results, analyze them, modify the message and puts a system that works automatically on autopilot. Of course, the results here will not be like limited-time launches, but it is a great strategy for a passive continuous income.

Module 9 - Business Launch Formula

This module teaches you how to take what you have learned and use it to build your business by creating multiple products and launches then offer them to your list with the different types of launches.

2. The Product Launch Formula Bonuses

When you buy Product Launch Formula 2023 today, you'll get these amazing bonuses:

- "Launching Your List" video training course: this is a stand-alone course on how to grow an email list of people hungry for what you offer.

- "Product Creation Code" video training course: this course shows you how to create an offer that people will line up to pay you for... whether it’s an online program, membership, coaching program, or physical
product.

- Your Tech Stack Quick Start: your support help for the tech stuff of the business

- Winning Book Launches Training: This is for you if you are an author who wants to launch a book.

- Advanced Launch Multipliers training: This bonus will give you the scoop on some of the more specialized launch techniques, including Live Launches, Quick Launches, Evergreen Launches, and more

- “Low-Tech Launch” Guide:  This bonus shows you how Jeff did a super-low-tech launch in April 2020. It might have looked fancy on the outside... but they did it in an extremely “Tech Lean” fashion — because COVID forced them to. 

- Case Study & Launch Examples Library: If you love to learn by example, this product launch formula bonus is pure gold.

- THE LAUNCH PARTNERSHIP mini-module, which teaches you the lucrative business of helping other people with their launches

I can't really think of any product that offers all these bonuses!!

3. The Tools

You’ll learn about some of the best tools for Launch Pages, Funnels, Web Pages, Video Pages, Email List Management and Shopping Carts, etc.

Plus The Launch Resource Guide that lists over 200 technology and software resources for the online entrepreneur (including Jeff’s favorite tools).