Product launches have become tricky the last couple of years, however, Jeff Walker has updated his Product Launch Formula training to adapt to market changes. I'm a member of PLF and I have done this detailed review for you. Let's start...
Product Launch Formula (PLF)
PLF is the coaching program by Jeff Walker where he teaches entrepreneurs, authors and any professional service provider how to run a successful launch of their offer.
Almost all big launches use Jeff Walker’s Product Launch Formula.
I’ve been in the marketing industry since 2007 and I’ve seen products come and go but the most common thing among them is using the famous PLF-style 3-part prelaunch series.
Of course, I had no choice but to buy PLF myself so I can know what it is all about…
Here’s a screenshot from the members’ area, so you can guarantee that I’m a member of the program:
And after all these years, Jeff still updates the training and make new updates every year. So what’s the truth behind Product Launch Formula 2019 edition?
This is what I’m going to cover in this PLF review…
What is the Product Launch Formula?
It’s the core training program created by Jeff Walker (the first edition was in 1996.)
PLF’s main goal is to show people how to launch their products, services or books…
The training is delivered in video tutorials accompanied by PDFs and audio mp3, so you have all you need in any format…
N.B.: There are transcripts for every module (so if you are not a native English speaker and face some difficulties in understanding what Jeff says, don’t worry!)
Jeff starts from scratch for people who still have no product and no list until he teaches how to do big JV and Evergreen launches.
He also shows many case studies of successful launches and dissects them step-by-step including the launch of this very PLF course.
How will PLF help you in your business?
PLF is designed to help entrepreneurs, authors, professional service providers like coaches to sell their offers to prospects with ease and confidence.
So instead of spending days trying to assemble your knowledge in the right offer and then trying putting it in front of the right people, you have a proven formula to follow.
Now you’ll know what offers exactly you can start with, and how to offer them to people whenever you want.
So you can enjoy the free life and spend your days doing what you love (teaching) instead of feeling frustrated and underestimated.
In fact, you don’t even need a big list and huge budget to start (Jeff will show you how he started with only a very tiny list of people with no product.)
What do you get inside Product Launch Formula 2019?
Once you buy PLF and log into the members’ area, you’ll see a welcome video that is like an overview of the program and what you should do next…
After that, you need to go to the “Schedule” tab where you can know the dates of release of every module and the bonuses. Every week, Jeff releases a new module so you can digest and apply what you learn one step at a time.
And immediately you have access to the “PLF Core” section where you learn what you should expect and how you need to go through the training. This comes with the PLF roadmap and a quick start guide.
After that, you are ready to start module 1 which is available in week 1…
This is the launch foundation module…
Jeff adjusts your mindset in this module to suit what is coming. You’ll learn what assets you really have and what the most important asset you need is…
He shows you what you need to do whether you don’t have a list or you already have a cold list that you don’t have a warm relationship with…
He then goes through the core strategies of the PLF method and the Sideways Sales Letter which is a trademark for Jeff and I’m sure you have seen it before even if you are new to this business.
Another thing he focuses on is what you need to do before thinking to launch or even create a product (this step is a big difference between success and failure in launching.)
He ends the module with one of the most important things you need to do which is creating your ideal customer avatar, so you can target the right people and talk their language.
The second module is about how to develop your launch story and theme…
Jeff here teaches you the different proven launch themes and the importance of using stories as a major part of your launches.
He covers different themes for different situations so you can use what suits you and your business.
I especially love the part of the business launch formula where Jeff walks you through how he launches his business from scratch. So the training not only how to launch a single product or service, but an entire business.
Then he finishes this module with the tools you’ll need to use when doing a launch so you can make the launch a seamless process.
Consider the first 2 modules as your foundation for every launch or promotion you do…
Starting from module 3, the real work begins…
Depending on your unique situation, you can choose which launch type you want to start with.
The first launch that Jeff covers in this module is the “Seed Launch”…
This launch is targeted towards people who no product and no (or tiny) list…
The main purpose of this launch is to create a product and test it, then build a bigger list, and invite JV partners to promote it based on real results and numbers.
Jeff finishes the videos of the Seed Launch with a case study of a seed launch that sold only 6 units in the beginning, soon to lead to big 6-figure business.
The second launch that Jeff covers in this module is the “Quick Launch”…
This is specific to people who have a ready offer and a list and want to launch quickly. Jeff covers the different models you can use with this kind of launches and finishes with a Quick Launch case study as well.
Here is where to learn how to do a big “Internal Launch” and create your prelaunch (PLC) content…
This is the heart and soul of the Product Launch Formula training program.
You can consider this as the intermediate launch between the Seed Launch and the JV Launch.
This Internal launch is critical when you have a new product or offer because when you approach JVs (affiliates) asking them to promote your offer, they want to see proven results. People will never promote something for you (whether to their lists or run a paid campaign) without making sure they have a solid offer.
Also, this Internal launch gives you a chance to tweak and test different parts of your launch (like landing pages and price points) to see what gives the best results so you can go with when you run the big JV launch.
In this module, you’ll also learn how to create prelaunch content (especially if you plan to do a mid- to high-priced offer.)
The goal of this PLC is to nurture your list and show them the value of what you have to offer. But there’s a secret sauce you need to follow in order not to reveal all your cards. Jeff gives you this secret sauce in this module.
This module covers the sales videos secrets and the most important part of the entire program; JV launches…
In the sales videos part, Jeff teaches the mechanics and psychology behind successful sales videos and how to sell in general…
Then he walks you through successful sales videos examples and dissects them completely.
After this, he goes into the JV launches (here you invite affiliates to partner with you and promote your offer for commissions.)
This is how the market works. In fact, all the big names you see today have built their legacies using this method. They go with their offers (proven by internal launch) to industry leaders who have big email lists. Those people become JVs. When they send people to your offers, you’ll build your own big email list.
For example, imagine that you have 10 JV partners and every one of them send you 1000 leads. This means you’ve grown your list by 10,000 subscribers. Of course, this is an imaginary number. Some people get more leads and some less. It depends.
Jeff teaches you all the secrets of JV launches in this module including even giving you the email sequences that you can use to communicate with your JVs.
The previous modules covered how to do a launch. Which is to open the product for a limited time like a week or so then closes it till the following year (or whatever you like.)
This module covers the methodology of Evergreen launches…
These are products that are open for registration all the time…
It’s all about how to use the strategies and tactics you have learned in the other modules, and apply them to your Evergreen products.
You’ll learn how to create PLC for this type of launches and even scarcity!!
Jeff also covers the tools you need for such launches because it’s different from the other types of launches.
The Evergreen launches if done right can be your ATM cash machines.
When you join today, you'll also get access to 12 months of live coaching calls with Jeff's in-house team of coaches and other successful PLF owners. You can get great insights, tips, and get your questions answered during these calls.
And if you can't attend live, you get the recordings of all the calls in the members' area.
Facebook PLF Owners Alumni group
This is where you get access into the private PLF community. In addition to getting great value from this group and share ideas, think of it as a place to network with potential JV partners for your launches 😉
Do you like what you get so far?
In fact, there’s more…
Product Launch Formula Bonuses
When you register today, you are going to get some valuable awesome bonuses where every one of them could sell as a separate program. I’ll talk quickly about them here…
Bonus 1: Two tickets to the 3-day in-person “PLF Live” workshop
This is a live event held personally by Jeff that gathers PLF owners from around the world. Even older members attend this event to be aware of the new updates in the market. It’s not sold for the public. Only PLF owners (and even those need to confirm their registration to be able to attend.)
Bonus 2: Launch Your List 2.0 course
This is a training course where Jeff teaches you how to build an email list and engage them with your content. Today the money is in the relationship with the list not in the list itself. And this is what you’ll learn in this course.
Bonus 3: Product Creation Code
Of course, this is a critical part of this business. If you don’t know how to create a product, there’s no need for the product launch formula. Jeff teaches the different stages from having an idea until you have your product ready to launch (of course, this is not a big course like Eben Pagan’s Digital Product Blueprint which is the perfect companion for PLF.)
Bonus 4: Swipe Files
This bonus is invaluable. In this bonus section, you’ll find swipe copy from a variety of steps discussed in the training. These are the actual emails used with success in previous launches. Now they are yours to modify them to suit your product or offer.
Bonus 5: Operation Quick Start
This bonus is perfect if you are starting out. I know that you may not have the patience to learn all the tactics you miss so this course will be put you quickly on the right track.
Bonus 6: The Launch Partnership
This is the opposite to the JV launches you learn in the core training. Here you learn how to promote other people’s offers as their JV partner. This is a HUGE cash source for you (ask me how I know!)
Bonus 7: The Secrets of Leverage and scale
This bonus is aiming to teach you how to take what you’ve learned and accomplished using the PLF program and scale them to the next level. In other words: How to grow and scale your business.
Bonus 8: Your Tech Stack Quick Start
This is Jeff's and his team guidance on the tools and technology to use in your launches. This is perfect if you are starting out and feeling intimidated by all the technology and tools.
Bonus 9: Live Launch
This bonus is a new one never before released, It's where Jeff shares his tactics and results of the current PLF2019 launch. He's doing it in a new way this time, and he will debrief the entire process for you.
Bonus 10: Book Launch Campaigns
If you are an author, this one is for you. It's all about how to launch your books.
Bonus 11: Sparta Launch
Sparta launches are all about selling very high-priced, small-group workshops or retreats. It's mostly done via email. This training bonus will show you how to put together a low-effort, high-return, email-based Sparta Launch.
Now, If you want to buy PLF2019, click the button below:
Who is PLF for?
Product Launch Formula training is for anyone who wants to launch any kind of offers:
- Entrepreneurs who wanna launch digital products
- Authors who want to launch books
- Professional Service Providers like coaches and consultants who want to launch their services
Who it is NOT for?
- E-commerce sellers (unless they decide to modify the formula and run prelaunch content showing values of their products.)
- Get rich quick seekers because this training needs work and implementation to get results.
Jeff is so confident of his program and so he offers this guarantee to all PLF buyers:
If you go through the training, and for any reason, you don’t like it, you have a 30-day money-back guarantee.
This means you are at no risk at all.
Product Launch Formula Conclusion
Product Launch Formula is a training by Jeff Walker where teaches anyone who wants to launch a product, a book or a service how to do a successful launch.
This method is used by almost all successful big launches in different industries…
The training is delivered in video tutorials with supporting PDFs and also in audio format, so you can listen to it while jogging, walking or driving. There are transcripts of all lessons and Cliff Notes for every module to summarize the most important parts of the program.
Jeff teaches different kinds of launches starting for people who don’t have a product or a list until he goes into the biggest form of launches that is the JV launches. Also, he dedicates a specific section to Evergreen launches for people who want to run their offers all the time.
I should have given this product a 5-star rating, but unfortunately, there’s nothing perfect in this world!
PLF buyers don’t get free updates to the next versions (may get only the next version for free.) Of course, Jeff offers them a big discount if they want to update (about 90%.)
In fact, old PLF owners can upgrade to this new version by paying only $197 (less than 10% of the original price.)
So my recommendation is that if you don’t plan to launch any kind of offers in 2 years maximum, don’t buy Product Launch Formula this year and wait until you are near to launch.
However, if you plan to launch soon in the upcoming months or even the next year, then definitely get this version while it’s still available (doors close on 28th September at 11:59 PM Pacific time.)
The Good Stuff:
- Used by almost all successful big launches
- Works in any industry
- Detailed step-by-step tutorials
- Many case studies that dissects successful launches
- Covers how to launch in different situations
The Bad Stuff:
- Only that you don't get free updates (you get the updates for small maintenance fee
Start Creating Better Sequences for Your Launches Now
Jeff Walker only offers PLF once or twice per year maximum, and when you pick the one payment option, you save about $400 in addition to getting the above amazing bonuses. Doors are open until 28 September 11:59 PM Pacific.