Andrew Hansen is one of the top super affiliates in the world…
He’s an SEO expert from Australia…
He is the co-founder of Digital Worth Academy with his business partner Sara Young…
I did this interview with Andrew a couple of days ago, and asked him to share his experience and tips to help all affiliate marketers especially new affiliates to gain some benefits from his expertise…
So without further ado, here’s my interview with Andrew Hansen…
Q1. Can you please tell us a little bit about your background and what led you to work as a full-time affiliate?
“I’m probably unusual in the sense that I didn’t have a “background”.
I started making websites and running ads on them when I was 19 years old. I was pretty much straight out of high school and I get very lucky when I was introduced to some entrepreneurs who were selling things online.
I’m 32 now and this has turned out to be my career. I’ve been making websites, doing affiliate marketing and selling things online ever since.”
Q2. How did you first make money when you started affiliate marketing?
“In the beginning – like many affiliate marketers – I started out selling supplements. I remember one weight loss pill, and one hair loss cream were among my first commission checks.
The crazy thing is I was doing a rudimentary version of what I still do today: Create content, get it ranked in Google, etc.”
Q3. What are the biggest obstacles you had faced to become the success you are today?
“The internet of today is nearly unrecognizable from the internet I started out on. A big challenge is always consistency. It’s easy to have one success online, but to keep a digital business successful long-term means keeping on top of changes and being regularly willing to improve your strategies, even when they’re “not broken”.
Q4. How do you drive traffic to your affiliate sites or to a website of a Merchant that you’re promoting?
“I’m an SEO guy. I do more Facebook advertising now than in the past, more Pinterest, and get more traffic from referrals. But good old Google is what I’ve stuck to.
For other people though, the “how to drive traffic” question is one of effectiveness to a business model. There’s no “best” way to drive traffic, only good ways of getting the kinds of traffic that turn your visitors into revenue.”
Q5. Apart from money, how has affiliate marketing affected your lifestyle?
“I think lifestyle should be considered the prime advantage of working for yourself and running a digital business. If you want to make the same amount of money every year, and not be responsible for the success or failure of an enterprise, then a job with a good salary is a wonderful thing.
If you’re ok with some fluctuations, and you’re willing to sacrifice the time and money to get it off the ground, having a business will mean you can take days off in the middle of the week. You can take 6 weeks holiday a year instead of 2. You won’t answer to anyone. You’ll be rewarded for your effort. That’s a pretty great life too.”
Q6. How has affiliate marketing changed over the last few years, and how have you responded to these changes?
“Technology would be the easy answer. Also competition. Affiliate marketing used to be mostly young guys in their basements, now there are Fortune 500 companies monetizing with affiliate offers.
You have to be smarter and more strategic now. But there are also more opportunities. There are more markets, more affiliate networks… more tiny corners of the web that big competitors don’t bother to touch, but that regular people can make a great living in.
On the technology front, I’m thinking of platforms. It doesn’t pay to be a one trick pony anymore. Having a specialty in say Facebook advertising is nice, but if that means you know absolutely nothing about SEO, a competitor may end up eating you.”
Q7. What mistakes have you made with your affiliate promotions/sites and what would you have done differently?
“I guess I’m echoing a point from above here, but I know I’ve been too slow to change at certain points in the past. I’ve fallen in the trap of feeling comfortable that a strategy is working well, and not watching carefully enough for the improvements that are important to make in order to keep growing.
Today I’m much more serious about looking ahead and trying to be the first one in my market testing a new technique rather than the last one.
But that’s one of the hundreds of mistakes. Another big one is that I’m a big fan of the “minimum viable” approach. You launch the minimum viable of your site, a piece of content, a promotional strategy, and you improve it with time and based on results.
But I’ve learned there are times where “minimum viable” doesn’t serve you, and for the sake of a big reward, you would have been better off making a big bet on something, committing more resources, doing it really well, and being out in front of your market because of it.”
Q8. If you are to begin from scratch again, what would you do?
“I would build one single web property and try to make it as valuable as possible. I’ve made close to 100 small sites over the years and while it’s been profitable, I have to try not to think about how much more profitable it would have been had I committed all the time and resources into a single property.”
Q9. Last but not least, what is the one advice you can give to affiliate beginners?
“Start from day one by thinking of what you’re doing as a business. You’re not playing around on a computer, trying to hustle a few bucks; You’re starting an enterprise. It’s going to take hard work and at least a little capital.
If you make a profit in your first month you’re either really lucky or doing it wrong. However hard it seems, know that the reward is a rare and precious gift: A life lived on your own terms.”
This is the end of the interview, but Andrew has a surprise for you…
Andrew Hansen and Sara Young have just released a really inspirational (and valuable) book, and for a short time, they’ve made it available for free…
I highly recommend that you grab this while it’s still online. It reveals an incredibly powerful “Case Study” and The 5 Step “Digital Asset” Process they use to a make a living as super affiliates.
When you download this PDF, you’re going to see a breakdown of the “Digital Asset” business model that got Andrew & Sara big results… and the 5 key steps they used to make it happen.
It’s a completely free, yet strategy-packed guide on what their site did, and how it can be replicated by ordinary people who are willing to put the work in…
(yeah that “work” part is important. No overnight riches here).
Andrew & Sara aren’t “capitalizing on a trend” and they haven’t “worked out a hack” to making money.
They’ve been slowly evolving one core digital business model for more than 10 years, and because of how the internet is changing, it’s working better today than it ever has before.
Go read the report and see if you can start building a “Digital Asset” of your own, today!
Update #2: Andrew and his business partner Sara Young have just released their most-anticipated training program called Digital Worth Academy. You can read my Digital Worth Academy review here.